{"id":1112,"date":"2024-10-16T10:52:25","date_gmt":"2024-10-16T09:52:25","guid":{"rendered":"https:\/\/alumbrasmaland.se\/privacy-policy\/"},"modified":"2026-03-17T08:23:51","modified_gmt":"2026-03-17T07:23:51","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/alumbrasmaland.se\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:3rem;--awb-padding-bottom:2rem;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1350px + 4rem );margin-left: calc(-4rem \/ 2 );margin-right: calc(-4rem \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:2rem;--awb-spacing-left-large:2rem;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2rem;--awb-spacing-left-medium:2rem;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2rem;--awb-spacing-left-small:2rem;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><section class=\"policy policy--privacy\" lang=\"sv\">\n  <h1>Privacy Policy<\/h1>\n  <p><strong>Last updated:<\/strong> 2026-01-12<\/p>\n\n  <h2>1. Introduction<\/h2>\n  <p>\n We value your privacy. In this privacy policy, we describe how we collect, use, store, and protect\n personal data when you visit our website, contact us, or otherwise interact with us. \n  <\/p>\n\n  <h2>2. Data Controller<\/h2>\n  <p>\n    <strong>Alumbra Sm\u00e5land AB<\/strong> (Company reg. no. 556259-2914) is the data controller for the processing of personal data\n as described in this policy.<br>    <strong>Address:<\/strong> \u00c5g\u00e5rdsv\u00e4gen 19\u201321, 342 32 Alvesta, Sweden<br>    <strong>Email:<\/strong> <a href=\"mailto:info.smaland@alumbra.se\">info.smaland@alumbra.se<\/a><br>    <strong>Phone:<\/strong> <a href=\"tel:+4647243700\">0472-437 00<\/a>\n  <\/p>\n\n  <h2>3. Personal data we may process<\/h2>\n  <ul>\n    <li><strong>Contact details<\/strong> \u2013 name, email, phone, company, job title.<\/li>\n    <li><strong>Messages<\/strong> \u2013 information you provide in forms, emails, or during phone contact.<\/li>\n    <li><strong>Customer and business-related information<\/strong> \u2013 data related to quotation requests and assignments.<\/li>\n    <li><strong>Technical data<\/strong> \u2013 IP address, device information, browser type, visit statistics (via cookies if you consent).<\/li>\n    <li><strong>Recruitment<\/strong> (if applicable) \u2013 data in your application\/CV and other information you provide during a recruitment process.<\/li>\n  <\/ul>\n\n  <h2>4. Purpose and legal basis<\/h2>\n  <div style=\"overflow-x:auto;\">\n    <table border=\"1\" cellpadding=\"8\" cellspacing=\"0\" style=\"border-collapse:collapse; width:100%;\">\n      <thead>\n        <tr>\n          <th>Purpose<\/th>\n          <th>Examples of data<\/th>\n          <th>Legal basis<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td>Respond to questions and manage contact<\/td>\n          <td>Name, email, phone, message content<\/td>\n          <td>Legitimate interest or contract (depending on the matter)<\/td>\n        <\/tr>\n        <tr>\n          <td>Quotation and contract management<\/td>\n          <td>Contact details, company details, project information<\/td>\n          <td>Contract \/ steps prior to entering into a contract<\/td>\n        <\/tr>\n        <tr>\n          <td>Improve the website<\/td>\n          <td>Technical data, statistics (cookies)<\/td>\n          <td>Consent (for non-essential cookies) \/ legitimate interest (for essential cookies)<\/td>\n        <\/tr>\n        <tr>\n          <td>Legal obligations<\/td>\n          <td>Data required for accounting, etc.<\/td>\n          <td>Legal obligation<\/td>\n        <\/tr>\n        <tr>\n          <td>Recruitment (if applicable)<\/td>\n          <td>CV, personal data in the application<\/td>\n          <td>Legitimate interest and\/or consent (depending on the arrangement)<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <h2>5. Retention period<\/h2>\n  <p>\n We retain personal data only for as long as necessary for the purposes above, or for as long as we are required to do so by law.\n Examples:\n  <\/p>\n  <ul>\n    <li>Contact matters: normally up to 12 months after the matter has been concluded.<\/li>\n    <li>Quotations\/contracts: during the contract term and thereafter in accordance with limitation and accounting requirements.<\/li>\n    <li>Accounting records: retained in accordance with applicable legislation.<\/li>\n    <li>Recruitment: normally up to 24 months after the process has been concluded (adjust according to your routine).<\/li>\n  <\/ul>\n\n  <h2>6. Recipients and data processors<\/h2>\n  <p>\n We may share personal data with suppliers who provide services to us, e.g., web hosting, IT operations,\n email services, as well as analytics and security services (to the extent you have consented to cookies).\n These suppliers process data in accordance with our instructions and under data processing agreements where required. \n  <\/p>\n\n  <h2>7. Transfer to third countries<\/h2>\n  <p>\n If personal data is transferred outside the EU\/EEA (e.g., via certain cloud or analytics services), we ensure that\n the transfer is carried out with appropriate safeguards, such as the European Commission\u2019s Standard Contractual Clauses (SCC) and\n additional technical\/organisational safeguards where necessary.\n  <\/p>\n\n  <h2>8. Your rights<\/h2>\n  <p>You have the right to:<\/p>\n  <ul>\n    <li>Request access to your personal data (data subject access request).<\/li>\n    <li>Have inaccurate data rectified.<\/li>\n    <li>Request erasure (in certain cases).<\/li>\n    <li>Object to processing carried out on the basis of legitimate interest.<\/li>\n    <li>Request restriction of processing (in certain cases).<\/li>\n    <li>Receive your data in a structured, machine-readable format (data portability) when processing is based on a contract or consent.<\/li>\n    <li>Withdraw consent when processing is based on consent (this does not affect the lawfulness prior to withdrawal).<\/li>\n  <\/ul>\n\n  <h2>9. Complaints to the supervisory authority<\/h2>\n  <p>\n If you believe we are processing personal data incorrectly, you may contact us. You also have the right to lodge a complaint with\n the Swedish Authority for Privacy Protection (IMY). \n  <\/p>\n\n  <h2>10. Security<\/h2>\n  <p>\n We implement appropriate technical and organisational security measures to protect personal data against unauthorised access,\n loss, alteration, or disclosure.\n  <\/p>\n\n  <h2>11. Changes to this policy<\/h2>\n  <p>\n We may update this policy as needed. The latest version is always published on the website. \n  <\/p>\n\n  <h2>12. Contact<\/h2>\n  <p>\n For questions about this privacy policy or our processing of personal data, please contact us at\n    <a href=\"mailto:info.smaland@alumbra.se\">info.smaland@alumbra.se<\/a>.\n  <\/p>\n<\/section>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1112","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Privacy Policy | Alumbra Urshult AB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alumbrasmaland.se\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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